If you sold sales software to sales people, and the software promised a specific outcome, how would you help customers achieve that outcome? You might publish that outcome on a dashboard in your product and place it in a highly visible location so your customers can see it every day. You might also overlay a target on the dashboard so customers know the number they need to achieve and the gap between current state and goal state. You might also color code the dashboard to make it even easier to understand current state. This is just what Adam Honig, founder and CEO of Spiro.ai does in his CRM product. The outcome Spiro is designed to help customers achieve is having more meaningful conversations with customers. Sales people spend 40% of their time doing administrative work in CRMs when they should be spending more of that time on high value tasks, like talking to prospects. While conversations with prospects does not necessarily lead directly to new sales, it does put sales people in a position to succeed. So Adam's goal is to help customers have more of those conversations and help them track towards that outcome.
Learn more about Adam Honig:
Get on the email list at helpingsells.substack.com