104: Sales Is Serving: Why Christian Women Entrepreneurs Need to Stop Avoiding Selling with Lindsay Fletcher

What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.

If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.

WHAT YOU'LL LEARN:

1. Why sales is not manipulation—but service
2. How understanding buyer psychology can completely change the way you sell
3. The three things Lindsay wishes she knew before starting multiple businesses
4. Why having a clear, God-led vision is essential for sustainable business growth
5. How to identify who your real buyer is (and why talking to the wrong person kills conversions)
6. What to do when a client says, “I need to talk to my husband / partner first”
7. The four main buying styles and how to sell ethically to each one
8. Why ROI is a stewardship issue, not just a numbers game
9. How to evaluate whether your marketing is actually producing fruit—or just noise

KEY TAKEAWAYS:

1. Sales Is Serving—Period.

If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.

2. Vision Is Your GPS

Without a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”

3. You Might Be Talking to the Wrong Buyer

Sometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.

4. ROI Is About Stewardship

Your time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.

LINKS:

1. How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)
2. Lindsay's episode on Buyer Styles is here.

THIS EPISODE IS FOR YOU IF...

1. You hate selling but love serving
2. Networking feels awkward or draining
3. You’re unsure whether your marketing is actually working
4. You want to grow your business without striving or compromising your faith
5. You’re ready to approach sales with confidence, clarity, and integrity

Friend, you don’t need to become someone else to grow your business. You just need the right perspective, the right strategy, and the courage to serve boldly with what God’s already given you.

Sales doesn’t have to feel slimy.

Marketing doesn’t have to feel chaotic.

And business doesn’t have to be separated from faith.

You can do this—with wisdom, with confidence, and with God at the center. 💛

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Mentioned in this episode:

The Workflow Exchange 2

The Workflow Exchange — If today’s episode hit home and you’re ready to stop spinning your wheels and finally build the operational foundation your business needs, this is your next step. The Workflow Exchange is a free curated bundle of 10 expert-built, plug-and-play workflows designed to help you run your business with clarity instead of chaos. Inside you’ll find step-by-step systems for client experience, content, finances, email, sales, and more — created by experienced business owners who know what actually works. 👉 Get free access here: jantouchberry.com/workflow-exchange

The Workflow Exchange

The Workflow Exchange — If today’s episode hit home and you’re ready to stop spinning your wheels and finally build the operational foundation your business needs, this is your next step. The Workflow Exchange is a free curated bundle of 10 expert-built, plug-and-play workflows designed to help you run your business with clarity instead of chaos. Inside you’ll find step-by-step systems for client experience, content, finances, email, sales, and more — created by experienced business owners who know what actually works. 👉 Get free access here: TheWorkflowExchange.com