One of the best strategies to build sales is to grow a community. And these days, what better way to build a following than sharing video content about your business on video sharing platforms dominating the space today: YouTube and TikTok. And boy, do people love watching videos from these sites.
With 1.9 billion users, YouTube has become the world's second largest search engine and most visited site after Google. People would watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook videos combined. On the other hand, short-form video app TikTok has over 1 billion users and has become more popular than Instagram for Gen Z users in US. As of 2021, users worldwide spends approximately 19.6 hours per month on TikTok.
While that sounds promising, it may pose more of a challenge to stand out from all that noise. So how do you build your own community on these platforms?
Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication.
In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Todd Clouser (Senior Brand Manager at Refine Labs) to discuss how to build community on YouTube and TikTok, understanding your audience's intentions for using the platform for their needs, making use of thumbnails to grab attention, and understanding why attention is more important in creating video content and not duration.
FOLLOW TODD CLOUSER or check out his TIKTOK account, or take a look at the YOUTUBE channel he helped build.
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