106. I Lost $100k on Ads so You Don't Have To‪!‬ The CFO Report

You can probably see that I am not in my normal studio. In fact, I'm at the Louisville, Kentucky airport. And if you're wondering why in the world I'm here, well, it's for marketing purposes. 

Today’s episode of The CFO Report is all about marketing, prospecting, and lead generation. 

I see a lot of people who are doing marketing and prospecting wrong right now, and I see a lot of people making mistakes and having mindset errors around what marketing and prospecting should look like for a Fractional CFO firm. 

I’ll also share with you some of the mistakes that I've made that I see other people making today with marketing and prospecting. In fact, one of these mistakes cost me over $100,000, and it was a complete bust. 

I'm also going to show you what are some of the biggest and most successful firms doing for marketing and business development in 2024.

Let's dive in.

LINKS MENTIONED IN THIS EPISODE:

The CFO Accelerator Live, held in Dallas, TX May 15-17, 2024: 

https://thecfoacceleratorlive.com _________________________

Interested in hiring MY firm to be your Fractional CFO?https://www.kfesolutions.com 

CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter

MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales

MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy 

 📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.Click here to learn more about Decimal

MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv 

MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn -  https://www.linkedin.com/iammichaelking  

 WHO AM I? 

I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves. 

Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact! 

 PS - Some of the links in this description are affiliate links that I get kickbacks from 😀