106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell

Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need? 

That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:

• Tapping into the "need beneath the need" that we often overlook;
• How to find just the right words to connect with readers; and 
• How Jesus gives us a perfect example with his empathetic brand.

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