From a shout-out by Beyonce to securing partnerships with Facebook and Louis Vuitton, Jeffrey LaBeija and Marcus LaBeija of the Royal House of LaBeija know the power of visibility in building a brand. In this episode, they talk with Felecia about the multimillion dollar business of ballroom. “Who we are as Black queer people isn't necessarily always celebrated,” says Marcus. “It's always associated with shame or guilt or remorse. In ballroom, it’s associated with a grand prize and cash.” These leaders from drag’s first house talk to Felecia about trademarks, mutually beneficial partnerships, and how entrepreneurship is inherent to being Black in America. https://www.royalhouseoflabeija.com Sponsored by Heineken USA.