107. Mia Sun, GM eCommerce at EssilorLuxottica Greater China and O2O Division: Singles' Day 2023

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11)

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Topics discussed:

• The history of Singles' Day (11/11)
• How Tiktok is influencing the event
• Learnings that can be applied to Europe and North America
• Opportunities for International Brands in Singles' Day

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian