97 episodes
10PlusBrand Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
-
- Business
-
-
5.0 • 2 Ratings
-
https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.
Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.
Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.
In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.
Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U
-
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:
- We as a country are stuck in the mud, deeper and deeper into divisiveness.
- We continue on the destructive path of viewing "us" versus "them".
- The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless.
- To watch is as a video
- To read it as a blog (coming soon)
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels -
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?
If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:
Second question: How do you differentiate your LinkedIn profile from your competitors and/or peers?
What is the Difference Between a LinkedIn Profile and a LinkedIn BRAND? - Hear five points by Joanne Z. Tan, a global brand builder, brand coach, branding expert, and brand marketer.
AI, Such as ChatGPT, is Just a Tool: No More, No Less. Why would we, or you, let AI or ChatGPT take away this HUMAN connection? And the joy of creativity? And the satisfaction in custom-crafting a unique brand, human to human?
- To watch is as a video
- To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething -
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies.
Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech.
I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts, to architect subject matters, to persuade what he staunchly believed in, and to imply the mystery of the unknown. Even in his most persuasive statements, his points were woven by logic, facts, and structure. They do not come across as imposing, but with sensitivity even in the strongest argument.
- To watch is as a video
- to read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething -
Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure.
- Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs
- Don’t yield to stupidity
- “Happy Birthday, Daley!”
- Leaving Yosemite
- The first restaurant meal at the Hungry Bear Diner
- Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth
- What is eternal?
- The mind prepares the body, and the soul is changed
- Heeding nature's wisdom while living in a noisy world
- To watch is as a video
- to read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething -
Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan.
- Clouds Rest
- Altitude sickness
- The wall of life and death
- Thunderstorm
- Talking with a Quail
- To watch it as a video
- To read it as a blog
- To watch part 4
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething -
Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures.
- Half Dome
- Control of the mind
- The Dare Devil Rock Climbers
- Lost the trail - fear struck
- Why people climb Half Dome again and again
- To watch it as a video
- to read it as a blog
- To watch part 3
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
Customer Reviews
10PlusBrand gets 5-stars!
This is a great podcast, with a great host and great guests. What one would call a perfect combination!
~ John Lee Dumas