124 episodes

https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed

10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.

Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.

Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.

In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.

10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.

Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.

10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.

Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.

Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U

10PlusBrand Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

    • Business
    • 5.0 • 2 Ratings

https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed

10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.

Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.

Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.

In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.

10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.

Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.

10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.

Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.

Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U

    What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2

    What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2

    Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses.
    (Continued from Pt. 1 of 2.)
    What is the difference between an AI Co-pilot and an AI Agent?
    What jobs will be substantially replaced by GenerativeAI?
    Data protection and Data Use: land grab or monetize what data?
    When AI can do everything a human can, “What does it mean to be human?”
    A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.
     
    To read as a blog
    To watch as a video
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 6 min
    Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan

    Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan

    Where Is Generative AI heading? How fast? 
    How long will it take to overcome bottlenecks & obstacles?
    What is the difference between an AI Co-pilot and an AI Agent?
    AI Jargon for “Non-Nerds” and AI Newbies
     
    To read as a blog
    To watch as a video
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design
     
     
     

    • 5 min
    Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2

    Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2

    Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.
    Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction.  What led Apple to where it is today, is Steve Jobs’ design principle governing both the simplest functionality and the look and feel of every device. From the inception of any Apple product, to design, then engineering and manufacturing, to every detail of the EXPERIENCE DESIGN for every act of opening the box, to lifting the product out of its cradled nest…
     
    To read as a blog
    To watch as a video
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design
     
     

    • 10 min
    A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2

    A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2

    Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan.
    To read as a blog
    To watch as a video
     
     
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design
     

    • 4 min
    Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2

    Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2

    Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.
    When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services.
    To read as a blog
    To watch it as a video
     
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 5 min
    Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2

    Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2

    An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time.  It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
    Getting timely insights from a proactive brand audit has tremendous ROI:  A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum.
    WHAT is a brand audit?
    WHEN do you need one?
    How is it done?
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 10 min

Customer Reviews

5.0 out of 5
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2 Ratings

EOFire.com ,

10PlusBrand gets 5-stars!

This is a great podcast, with a great host and great guests. What one would call a perfect combination!

~ John Lee Dumas

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