116 episodes

https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed

10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.

Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.

Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.

In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.

10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.

Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.

10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.

Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.

Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U

10PlusBrand Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

    • Business
    • 5.0 • 2 Ratings

https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed

10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.

Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.

Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.

In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.

10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.

Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.

10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.

Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.

Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U

    "From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2

    "From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2

    This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. 
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    =========================================================
    - To stay in the loop, subscribe to our Newsletter
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 2 min
    What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2

    What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2

    Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
    "Is this the best AI can get? Or is it the worst? 
    Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way. 
    The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”. 
    The problem is: Whose priority governs the AI experience design (“XD”)?  Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’.  There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category?  And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent?
    Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs.
    It is not human centered, not user friendly, not customer centric.
    But it saves Xfinity operational expenses, … or not! "
     
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    ====================================================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 13 min
    Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2

    Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2

    To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
    When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies. 
    What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.  
    Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity.
    We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos. 
    I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.”
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    ====================================================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 8 min
    Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13

    Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13

    Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie.  (Hear Joanne Tan explains why.)
    (Some of the Deserving Winners:)
    Best Picture:
    THE ZONE OF INTEREST
    Poor Things
    Past Lives
    And more categories...
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    ====================================================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 5 min
    Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2

    Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2

    How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.
    (Sample gems of wisdom:)
    “Rewards were the third thing…  You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"
    “It’s the operationalization. Because once you get behavioral, it’s easy to measure.”
    “…anything you can behaviorally describe, you can measure, and anything you measure you can reward.”
    “Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.”
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    ====================================================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 1 hr 19 min
    Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2

    Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2

    Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.
    – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?
    – When his group’s guides turned out to be more dangerous than the mountains, and what did they do?
    – What were the best and worst in humanity they experienced?
    – What was it like to pushing life to the edge of survivability?
    – How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…)
    To read as a blog
    To watch it as a video
    © Joanne Z. Tan   All rights reserved.
    ====================================================================================
    - To stay in the loop, subscribe to our Newsletter
    - Download free Ebook
    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
    - Visit our Websites:
    https://10plusbrand.com/
    https://10plusprofile.com/
    Phone: 888-288-4533
    - Find us online by clicking or follow these hashtags:
    #10PlusBrand
    #10PlusPodcast
    #JoanneZTan
    #10PlusInterviews 
    #BrandDNA
    #BeYourOwnBrand
    #StandForSomething
    #SuperBowlTVCommercials
    #PoemsbyJoanneTan
    #GenuineVideo
    #AIXD
    #AI Experience Design

    • 1 hr 33 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

EOFire.com ,

10PlusBrand gets 5-stars!

This is a great podcast, with a great host and great guests. What one would call a perfect combination!

~ John Lee Dumas

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