1 hr 8 min

#11 Stefan Lagerqvist - N!cks view on healthy snacking Inside the Four Walls

    • Nutrition

Perhaps the most talked about area or category of the last few years has to be 'healthy category'. It represents a collision point of sports nutrition brands going mainstream, FMCG becoming 'better for you' and a whole set of new brands defining 'active lifestyle'. Stefan Lagerqvist is the CEO of N!cks a leading brand in Sweden with a portfolio of bars and ice cream. Stefan talks us through the growth N!cks, how innovation has helped define their success so far, and the impact a recent capital raise of 30 million USD will have on their business. 

Perhaps the most talked about area or category of the last few years has to be 'healthy category'. It represents a collision point of sports nutrition brands going mainstream, FMCG becoming 'better for you' and a whole set of new brands defining 'active lifestyle'. Stefan Lagerqvist is the CEO of N!cks a leading brand in Sweden with a portfolio of bars and ice cream. Stefan talks us through the growth N!cks, how innovation has helped define their success so far, and the impact a recent capital raise of 30 million USD will have on their business. 

1 hr 8 min