110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities

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Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about: 

• Her background at Boots and transitioning into being the MD of Threefold
• The evolution of Retail Media in the last year
• Building 1st Party Data capabilities
• In-store Retail Media and Digitization
• Boots Media Group’s USP for FMCG brands

Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE 

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Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian