48 min
112. Power Trends that are Shaping the Natural Products Industry (Kate LaBrosse, Kate LaBrosse Consu The ECRM Podcast
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- Business
Last year’s seminal events of COVID and the social equity movements, have greatly accelerated consumers’ interest in wellness, diversity, and the environment, and we are seeing this play out in the types of products they are seeking from retailers and brands. Clean ingredients, transparency, sustainability and social responsibility are top-of-mind among shoppers these days.
In this episode, I speak with Kate LaBrosse, Founder & CEO of Kate LaBrosse Consulting, about several key natural products trends that are reshaping the CPG industry. These are the trends that are showing explosive growth across categories and channels, and are important considerations not just for brands but for retailers who want to prioritize more natural offerings.
Kate has a long history in the natural products industry. She's worked as a Wellness Category Manager for a national retailer, as a National Sales Manager for a probiotic brand, and most recently as the Conventional Nutrition & Body Care Sales Director for a natural products broker. She and her team have over 100 years’ combined experience in the Natural Products segment, and are passionate about supporting founders who want to grow their natural brand and conventional retailers who want to capture more share of their crossover shopper baskets.
ECRM connects buyers and sellers of fast-moving consumer goods in category-specific, highly curated face-to-face meetings. For more information, visit ECRM.MarketGate.com
Last year’s seminal events of COVID and the social equity movements, have greatly accelerated consumers’ interest in wellness, diversity, and the environment, and we are seeing this play out in the types of products they are seeking from retailers and brands. Clean ingredients, transparency, sustainability and social responsibility are top-of-mind among shoppers these days.
In this episode, I speak with Kate LaBrosse, Founder & CEO of Kate LaBrosse Consulting, about several key natural products trends that are reshaping the CPG industry. These are the trends that are showing explosive growth across categories and channels, and are important considerations not just for brands but for retailers who want to prioritize more natural offerings.
Kate has a long history in the natural products industry. She's worked as a Wellness Category Manager for a national retailer, as a National Sales Manager for a probiotic brand, and most recently as the Conventional Nutrition & Body Care Sales Director for a natural products broker. She and her team have over 100 years’ combined experience in the Natural Products segment, and are passionate about supporting founders who want to grow their natural brand and conventional retailers who want to capture more share of their crossover shopper baskets.
ECRM connects buyers and sellers of fast-moving consumer goods in category-specific, highly curated face-to-face meetings. For more information, visit ECRM.MarketGate.com
48 min