Happy Friday Feels, Tribe! How are you today? My guest on the show today is truly exceptional. At just 23 years old, he’s already built a six-figure business! As a college freshman (and student-athlete, no less), Brock Johnson saw a simple need: parents didn’t know how to use Snapchat to keep their kids safe. Brock created his first online course to teach people how to understand and use Snapchat. Since then he has expanded his business to serve business owners everywhere by teaching them how to use social media as an effective marketing tool. This guy is a social media expert dedicated to making an impact on the world. I thoroughly enjoyed our conversation, and I know you will too! Let’s dive in!
Who Is Brock Johnson?
Brock Johnson is a 23-year-old recent college graduate. When he was a freshman football player at UC Davis, he realized two things: He wanted to gain financial freedom from his parents, and he could do that through entrepreneurship. He filmed his first online course in a study room in his school’s library and impacted many parents who wanted to learn all about Snapchat. But like any smart entrepreneur — when the market changed, Brock changed with it. He realized that Instagram Stories was the way to do online marketing, so he quickly pivoted and grew a business around teaching and impacting business owners by teaching them to use Instagram to grow their businesses and impact. Today, Brock travels the country speaking at marketing events (and appearing on podcasts!) to spread his message and help other entrepreneurs succeed online. He has an incredibly helpful and inspiring perspective on the power of online marketing, so you are not going to want to miss this episode!
What You Will Learn…
- The importance of seeing what need exists that you can address
- Why “good enough” really is good enough when you’re getting started
- The importance of listening to your audience and pivoting to meet their needs
- Why our job as entrepreneurs is to ask all the questions
- The importance of fitting into a niche
- A good working definition of marketing
- Why it’s okay not to be perfect
- Why the comfort zone is a dream-killer
- Brock’s top three tips for growing and scaling your business
Where to find Brock:
Where to find Jenn: