25 min

#116 - Practical Marketing Advice from Expert Chi Odogwu Start Fierce Business Podcast

    • Careers

Chi Odogwu quit a management consulting job in NYC to launch an e-commerce startup in Africa, which later failed.

He realized his business failed because of his lack of marketing knowledge, so he decided to learn marketing. Eventually, he re-assessed his position and started using his skills to help local businesses take advantage of underutilized digital marketing channels.

Along the way, he’s helped several entrepreneurs as a coach and consultant and built a small celebrity following in his region

Chi Odogwu quit a management consulting job in NYC to launch an e-commerce startup in Africa, which later failed.

He realized his business failed because of his lack of marketing knowledge, so he decided to learn marketing. Eventually, he re-assessed his position and started using his skills to help local businesses take advantage of underutilized digital marketing channels.

Along the way, he’s helped several entrepreneurs as a coach and consultant and built a small celebrity following in his region

25 min