118 | Operationalizing the Invisible Asset: RevOps Guide to IP Strategy and Valuation | Kary Oberbrunner

Kary Oberbrunner, Founder of Instant IP and Wall Street Journal bestselling author, joins Brendon Dennewill to challenge everything founders think they know about intellectual property. As AI accelerates IP theft across every industry, from musicians to franchise brands to solo entrepreneurs, Kary makes the case that protecting your ideas isn't a legal formality, it's a revenue strategy. If you've ever said "I don't mind if people steal my ideas," this episode will change how you run your business.

What You'll Learn:

• Why thinking "I'm not an IP company" makes you a commodity
• The shift from 17% to 90% intangible asset value in the S&P 500
• The offensive vs. defensive sides of IP strategy
• Why using "TM" may actually invite theft
• How AI is creating a new category of IP risk
• The "publish, protect, promote" flywheel
• 12 steps to becoming an IP company

Resources Mentioned:

• Instant IP 
• IP Toolbox
• "You Are an IP Company" by Kary Oberbrunner and Katie Robino
• USPTO (United States Patent and Trademark Office) 
• Story Brand by Donald Miller  
• Working Genius by Patrick Lencioni  
• Strategic Coach by Dan Sullivan  
• Suno  
• Plaud AI
• Meta Glasses 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!