The Product Business

Scott Bolinger

Interviews with bootstrappers and entrepreneurs to get better at building and selling products.

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    Quickie - Marketing for Developers

    As I became a better developer over the years, I got worse at marketing. My brain can't seem to do both of those things at once. I put a post out on Twitter, and got some great responses that helped me a lot. Here's the thread: https://twitter.com/scottbolinger/status/1328750436031971328 In this episode I talk about the responses that I liked the most, and what I am doing with AppPresser marketing as a result. Enjoy!

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    19. Josh Pigford - Almost selling Baremetrics for $5m

    Josh Pigford of Baremetrics talks to me about how he got 90% of the way to selling his business for 5 million dollars, and got ghosted at the last minute. He learned a lot through the process, and he tells all about it. You can read more details in his blog post here.

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    18. Cory Miller on Selling Your Business

    Cory Miller started iThemes around 2008, built a very successful business in the WordPress space, and then was acquired in 2018. He opens up about what that process has been like, and what he would recommend to other entrepreneurs.

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    17. Bryce Adams - Quitting his job and getting 1000 customers

    Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn't show any interest, so he decided to quit and go it on his own. He started Metorik 3 years ago, now he has over 1000 paying customers and a couple of employees.

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    16. Brian Krogsgard - Hard choices in business

    Brian runs Post Status, a membership site for WordPress professionals, as well as Ledger Status, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions he's had to make as a result.

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    15. Tony Perez - What Being Acquired is Really Like

    Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it's not what you might expect. Tony tells us the struggles he had, including depression and self-doubt, and how there is very little fanfare in this process.  I like to hear from Tony because he plays in the big leagues, even before they were acquired they were doing 8 figures, and now they are with a multi-billion dollar company. Enjoy!

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    14. Pippin Williamson - From Software Success to Starting a Brewery

    Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.

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    13. Corey Haines - Head of Growth at Baremetrics

    Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc. 2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example. Corey also talks about how he uses mental models to inform his marketing efforts.

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Interviews with bootstrappers and entrepreneurs to get better at building and selling products.

المعلومات

  • صناع العمل
    Scott Bolinger
  • سنوات النشاط
    ٢٠١٩ - ٢٠٢٠
  • الحلقات
    ٢٠
  • التقييم
    فاضح
  • حقوق النشر
    © Scott Bolinger
  • موقع البرنامج على الويب
    The Product Business