You can't go anywhere without hearing about the "opportunity" in esports and gaming nutrition. The macro market is huge, but the role of nutrition products and supplements is in its infancy. But for how long? If you speak to anyone from 'within', then the question is not 'why' but 'why not'. Gary Kleinman is co-founder of Skinz.gg a start up gaming brand that is focused on player performance and healthcare. Gary provides us with a unique insight into the world of gaming and the role of nutrition, reminding us that it is not about games per se, but the community and lifestyle.