12: How to go from idea to Startup, land Starbucks as a client & raise money with Amanda Latifi CEO & Co-Founder Hafta Have Leading Female Insider

In this episode I am talking to Amanda Latifi who has done it all. She is the Co-Founder and CEO of Hafta Have which is the only personalized mobile messaging platform that uses offline data to drive conversion for retailers in-store. Her company was selected to be the member of the 2020 cohort of the New York Fashion Tech Lab.

Amanda started to work with brand strategy and consumer behavior with big companies such as McDonalds, SC Johnson, Mars in Chicago and Tech in California before she founded her company.

Tune into this episode to hear about her entrepreneurial journey, a deep dive into how to go from idea to startup, the challenges of starting a company and to be first to market and her take on what it takes to find investors and raise money. You will find this conversation useful regardless the industry you are in, her story is very relatable and her learnings can be applied to other industries as well.

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