31 min
#12 Journalists with Katie-Ann Gupwell The Digital PR Podcast
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- Marketing
Ever want to know what journalists really think of PRs? What makes them link to a campaign? Do they really want to go for a coffee with you or tell you how their holiday was? Are they as worried about AI taking over as people PR-side are? For our final episode of Season 2, Lou and Steve catch up with Trinity Mirror's Katie-Ann Gupwell, to get all the insider info on journalist/PR relationships, how we can optimise our working dynamics, and what a day in the life of a journalist actually looks like.
Ever want to know what journalists really think of PRs? What makes them link to a campaign? Do they really want to go for a coffee with you or tell you how their holiday was? Are they as worried about AI taking over as people PR-side are? For our final episode of Season 2, Lou and Steve catch up with Trinity Mirror's Katie-Ann Gupwell, to get all the insider info on journalist/PR relationships, how we can optimise our working dynamics, and what a day in the life of a journalist actually looks like.
31 min