43 min
12. Surviving the Storm: Building and Running a SaaS During a Recession. The Non-Tech Founders' Podcast
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- Entrepreneurship
This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.
We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses.
We cover:
Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.How offering a lower discount can actually prevent churn and make you more money.The benefits and drawbacks of freemium – and who should consider it.Why you should focus on building a community and helping people – even if they're not ready to buy.Should you go after your competitor's customers? Playing the long game. How you can plant the right seeds now and harvest them later.
This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.
We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses.
We cover:
Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.How offering a lower discount can actually prevent churn and make you more money.The benefits and drawbacks of freemium – and who should consider it.Why you should focus on building a community and helping people – even if they're not ready to buy.Should you go after your competitor's customers? Playing the long game. How you can plant the right seeds now and harvest them later.
43 min