30 min

12-Time Creator Talks Crowdfunding Success (and failure‪)‬ Art of the Kickstart

    • Business

In this episode of Art of the Kickstart, we spoke with Jake Epstein, serial entrepreneur and Co-founder of several consumer product startups. His latest Kickstarter campaign, Tango, garnered the attention of almost 1,300 backers and has surpassed its funding goal by over 870% in a short period of time. Epstein’s background in enterprise engineering helped him create consumer hardware and software. Listen to learn more about Epstein’s transition to consumer hardware and its intersection with crowdfunding.







Short on time? Here's what we talked about.















Epstein’s background in engineering gave him a segue into the crowdfunding world. His ideas became consumer startups that he could monetize.

Epstein offers a glimpse at a path other entrepreneurs can replicate for success.

Epstein’s personal experience and frustrations carrying around cheap, plastic, sparkly pop sockets not meant for adults led to the creation of Tango. ​Epstein designs his innovations with simplicity and convenience in mind. He wanted to create something he wouldn’t be embarrassed to carry around.

Epstein speaks on adding buffers to shipping times, so he’s always prepared when communicating with backers. Epstein touches on always fulfilling what the company promises and explains the internal process that allows for this fulfillment.



Links



Tango Kickstarter Campaign

The Lean Startup by Eric Ries



Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

Sponsors

Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

Transcript

View this episode's transcript



Roy Morejon:

Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host Roy Morejon, President and Founder of Enventys Partners. The world’s only turnkey product launch company that has helped over 2000 innovations successfully, raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level.



Roy Morejon:

This show would not be possible without our main sponsor ProductHype, a 300,000-member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a 1000 top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now let’s get on with the show.



Roy Morejon:

All right, welcome to another edition of Art of the Kickstart. Today we are speaking with the one and only Jake Epstein. Jake is the co-founder of Rocketbook, tango and several other consumer startups. This guy is a true D to C expert, holds degrees in electrical and computer engineering from Purdue University, [inaudible 00:01:21] makers and began his career designing large scale computer systems and so...

In this episode of Art of the Kickstart, we spoke with Jake Epstein, serial entrepreneur and Co-founder of several consumer product startups. His latest Kickstarter campaign, Tango, garnered the attention of almost 1,300 backers and has surpassed its funding goal by over 870% in a short period of time. Epstein’s background in enterprise engineering helped him create consumer hardware and software. Listen to learn more about Epstein’s transition to consumer hardware and its intersection with crowdfunding.







Short on time? Here's what we talked about.















Epstein’s background in engineering gave him a segue into the crowdfunding world. His ideas became consumer startups that he could monetize.

Epstein offers a glimpse at a path other entrepreneurs can replicate for success.

Epstein’s personal experience and frustrations carrying around cheap, plastic, sparkly pop sockets not meant for adults led to the creation of Tango. ​Epstein designs his innovations with simplicity and convenience in mind. He wanted to create something he wouldn’t be embarrassed to carry around.

Epstein speaks on adding buffers to shipping times, so he’s always prepared when communicating with backers. Epstein touches on always fulfilling what the company promises and explains the internal process that allows for this fulfillment.



Links



Tango Kickstarter Campaign

The Lean Startup by Eric Ries



Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.

Sponsors

Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

Transcript

View this episode's transcript



Roy Morejon:

Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host Roy Morejon, President and Founder of Enventys Partners. The world’s only turnkey product launch company that has helped over 2000 innovations successfully, raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level.



Roy Morejon:

This show would not be possible without our main sponsor ProductHype, a 300,000-member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a 1000 top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now let’s get on with the show.



Roy Morejon:

All right, welcome to another edition of Art of the Kickstart. Today we are speaking with the one and only Jake Epstein. Jake is the co-founder of Rocketbook, tango and several other consumer startups. This guy is a true D to C expert, holds degrees in electrical and computer engineering from Purdue University, [inaudible 00:01:21] makers and began his career designing large scale computer systems and so...

30 min

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