123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson Experts On The Wire (An SEO Podcast!)

If you’re struggling to generate blog traffic that actually converts – this episode is for you!



My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. 



Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.



In this episode:











* The 4 Pillars of a Bottom Funnel Content Strategy

* Conducting Interviews For Content Research

* Writing Intros That Convert

* Why “Tone Of Voice” May Not Be Important

* Optimizing For UX and CTAs

* Acquiring Backlinks

* Measuring Content Marketing ROI

* The Cons of Content Briefs (and an Alternative)

* Content Marketing Costs











Listen Now!



















Related Episodes You Might Like











* How To Escape Content Mediocrity w/Henneke D

* How SalesHacker Grew 426% w/Gaetano DiNardi











Show Agenda and Timestamps











* Coming soon!











Tools Mentioned











* Otter.ai

* Keywords Everywhere

* Google Natural Language API Tester

* Terkel (HARO Alternative)











Articles, Resources, and Links Mentioned











* https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 

* https://www.mintcopywritingstudios.com/blog/bofu-content 

* https://www.mintcopywritingstudios.com/blog/fintech-seo

* https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 

* https://www.mintcopywritingstudios.com/blog/content-marketing-roi

* https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson











Find Araminta Online



* https://www.linkedin.com/in/aramintarobertson/

* https://www.mintcopywritingstudios.com/

* https://twitter.com/mintcstudios

* a href="https://www.fintechmarketinghub.