123 | The Franchise Marketing Blueprint: Content, Psychology & Lifecycle | Chantel Soumis

Chantel Soumis, Head of Marketing and Partnerships at Franchise Empire, joins host Brendon Dennewill to challenge how brands are approaching AI, customer engagement, and content strategy in 2026. With two decades of experience as a fractional CMO and franchise marketing leader, Chantel makes the case for human-first marketing, a structured listening tour approach, and a deliberate "anti-AI policy" that protects brand trust. If you lead marketing, revenue, or operations in a franchise or multi-location brand, this episode will reshape how you think about consistency, differentiation, and the real cost of getting it wrong.

What You'll Learn

• Why your customers are your brand
• The case for an anti-AI policy
• What the EOS framework reveals about marketing gaps
• How listening tours shape content strategy
• The hidden cost of AI-generated brand damage
• Working Genius and right-seat leadership
• CAC and LTV as the marketing "holy grail"

Resources Mentioned

• EOS (Entrepreneurial Operating System)
• The Six Types of Working Genius by Patrick Lencioni 
• Who Not How by Dan Sullivan 
• HubSpot 
• Culver's Frozen Custard 
• Franchise Business Review (FBR) Survey 
• Vistage 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!