1 hr 13 min
128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish To Be Blunt
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- Marketing
“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens
Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.
[00:00 -07:14] Opening Segment
[07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line
[18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges
[31:36 - 36:52] Learning What Market the Products Can Be Sold In
[36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability
[56:53 - 1:13:32] Closing Segment
Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
theshaydatorabi.com
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any questions or for an agency referral
hello@theshaydatorabi.com
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens
Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.
[00:00 -07:14] Opening Segment
[07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line
[18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges
[31:36 - 36:52] Learning What Market the Products Can Be Sold In
[36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability
[56:53 - 1:13:32] Closing Segment
Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
theshaydatorabi.com
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any questions or for an agency referral
hello@theshaydatorabi.com
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
1 hr 13 min