#128: The 6 Principles to Evaluate ANY Market Before Investing

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the six key principles they use to evaluate real estate markets—and explain why choosing the right market is often more important than finding the perfect property. They walk through the framework they use to evaluate multifamily markets, sharing how experienced investors combine data with on-the-ground research to identify opportunities, reduce risk, and make more informed investment decisions. In this episode, you'll learn: ✔ The six key principles for evaluating multifamily markets before investing ✔ Why population growth and job diversity matter for long-term returns ✔ How affordability and new construction impact rental demand ✔ Why neighborhood quality and local amenities can make or break an investment Whether you're just starting your real estate journey or are an experienced investor, this episode provides a practical framework for evaluating multifamily markets with confidence. 📩 Want to invest with us? Visit ⁠www.fulloutinvesting.com⁠ to learn more and book a call. . . . Disclaimer: The views expressed in this podcast are solely those of the host and guests. They do not constitute financial, investment, or legal advice. All investments carry risk, including the possible loss of principal. Listeners should conduct their own research and consult qualified professionals before making any investment decisions. Past performance is not indicative of future results.