131: How to Brand Yourself and Raise Your Profile with Joseph Liu Grow Your Own Career | The Career Farm

Our guest this month is Joseph Liu. Joseph is a public speaker, career consultant, and host of the Career Relaunch® podcast. Joseph helps professionals define and market their personal brands more effectively when making a career transition. Previously he worked for more than 10 years in brand management in the US and UK.  What you will learn:
*The biggest mistakes candidates make when branding themselves
*How to grow your visibility
*How to make the most of LinkedIn
*The 3 keys to re-branding yourself when transitioning careers
Quote:
"When you're trying to repair a brand or relaunch a brand it's very difficult to do that overnight. The first principle to keep in mind is that building a personal brand actually requires quite a bit of consistency and effort over time."
- Joseph Liu
Resources:
What Got You Here Won't Get You There: How successful people become even more successful by Marshall Goldsmith
Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All by Jim Collins
The Competitive Edge podcast with Guy Ferdman
Career Relaunch® podcast
His website
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