58 min
131 - Is It Time To Re-Evaluate Your Booking Engine? Hotel Marketing Podcast
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- Business
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system? In this episode, we dive into a few things you should be considering when you think about whether or not it’s time to evaluate your current provider.
SHOW NOTES:
https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-131-is-it-time-to-re-evaluate-your-booking-engine/
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system? In this episode, we dive into a few things you should be considering when you think about whether or not it’s time to evaluate your current provider.
SHOW NOTES:
https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-131-is-it-time-to-re-evaluate-your-booking-engine/
58 min