46 min
#132 Becoming A Content Engine To Attract Your Ideal Clients Using The Storybrand Framework Grow Your Nutrition Business
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- Entrepreneurship
People don't buy information. They buy transformation. How do you switch your marketing strategy, create compelling content and push it to generate more leads?
In today's episode, Macy Robison, director of Story brand, joins us to discuss effective marketing and messaging strategies for business owners.
In the session, we delve into the Story brand framework, the importance of investing time in creating content and why you should focus on pushing your content through search engines rather than social media platforms. Additionally, we expound on the Youtube formula by Derall to generate more leads, why it's important to maximize on your nail thumb and video title, as well as common mistakes people make in marketing.
Tune in for more!
What You’ll Learn:
People don't buy information but buy transformation. How do you support people with their transformation? The story brand framework. How gym owners need to switch their marketing strategy to implement the story brand framework Practical tips for gym owner's success Why people should invest time into creating content Pushing your content on social media platforms Focusing more on search engines where content can live, thrive and grow The Youtube Formula and the power of optimizing your thumbnail and video title Debunking the myth that your video needs just to go viral to become successful Why there's no correlation between the number of followers to the number of dollars Common mistakes people make when it comes to putting content out there How to get your existing gym members bought in with your nutrition and coaching program
Mentioned Books
Building a Story Brand by Donald Miller
The Youtube Formula by Derral Eves
Mentioned Links
https://storybrand.com/
Business Made Simple by Donald Miller
Marketing Made Simple by Dr J.J Peterson
To connect with Macy Robison
Instagram: Macy Robison
Website: www.macyrobison.com
Blog: https://growyournutritionbusiness.com/grow-your-nutrition-business-podcast-episode-132-becoming-a-content-engine-to-attract-your-ideal-clients-using-the-storybrand-framework
People don't buy information. They buy transformation. How do you switch your marketing strategy, create compelling content and push it to generate more leads?
In today's episode, Macy Robison, director of Story brand, joins us to discuss effective marketing and messaging strategies for business owners.
In the session, we delve into the Story brand framework, the importance of investing time in creating content and why you should focus on pushing your content through search engines rather than social media platforms. Additionally, we expound on the Youtube formula by Derall to generate more leads, why it's important to maximize on your nail thumb and video title, as well as common mistakes people make in marketing.
Tune in for more!
What You’ll Learn:
People don't buy information but buy transformation. How do you support people with their transformation? The story brand framework. How gym owners need to switch their marketing strategy to implement the story brand framework Practical tips for gym owner's success Why people should invest time into creating content Pushing your content on social media platforms Focusing more on search engines where content can live, thrive and grow The Youtube Formula and the power of optimizing your thumbnail and video title Debunking the myth that your video needs just to go viral to become successful Why there's no correlation between the number of followers to the number of dollars Common mistakes people make when it comes to putting content out there How to get your existing gym members bought in with your nutrition and coaching program
Mentioned Books
Building a Story Brand by Donald Miller
The Youtube Formula by Derral Eves
Mentioned Links
https://storybrand.com/
Business Made Simple by Donald Miller
Marketing Made Simple by Dr J.J Peterson
To connect with Macy Robison
Instagram: Macy Robison
Website: www.macyrobison.com
Blog: https://growyournutritionbusiness.com/grow-your-nutrition-business-podcast-episode-132-becoming-a-content-engine-to-attract-your-ideal-clients-using-the-storybrand-framework
46 min