136: Selling a New Physical Product with Google Ads Product Startup

Jem Bourouh is a Partner at Accelerated, one of Europe’s leading direct-to-consumer e-commerce advertising agencies. Jem has won many awards, and has had 7 products hit 7 figures in sales in just the first 30 days of their campaigns. Today Jem is going to share some valuable knowledge for inventors, startups, and small manufacturers on the different types of Google advertising for a new hardware product, the structure and tools needed to launch your first campaign, and tips for maximizing the success and growth of your Google ads campaigns to sell directly to end customers.
Today you will hear us talk about:

The many types of Google ads channels

How can people sell things via Google ads

Transactional campaign

Navigational campaign

Informational campaign

Why Google Ads

Start with keyword recommendations

What do you need to sell on Google Ads

Google Quality Score for hardware products

Landing Page Experience

Expected Click-Through Rate

Ad rank for your ad

Top of funnel, middle of funnel, bottom of funnel

What are some trends happening today with Google adwords for physical hardware products

Once you figure out these tools, you have a huge competitive advantage.

Start with a low budget, experiment, and continue refining.


EPISODE LINKS
Jem Bourouh / Accelerated Agency Links:


Website: https://www.acceleratedagency.com/



LinkedIn: https://www.linkedin.com/in/jem-bourouh/



The Product Startup Podcast Links:


Website: https://www.ProductStartup.com/



Instagram: https://www.instagram.com/ProductStartup/



LinkedIn: https://www.linkedin.com/company/ProductStartup/



Facebook Page: https://www.facebook.com/ProductStartup/



Facebook Group: https://www.facebook.com/groups/ProductStartup/



Pinterest: https://www.pinterest.com/ProductStartup/



Twitter: https://twitter.com/ProductStartup



YouTube: https://www.youtube.com/MakoInvent



Mako Design Links:


Website: https://www.makodesign.com/



YouTube: https://www.youtube.com/MakoInvent



Instagram: https://www.instagram.com/MakoInvent/



LinkedIn: https://www.linkedin.com/company/MakoDesign/



Facebook: https://www.facebook.com/MakoInvent/



Pinterest: https://www.pinterest.com/MakoInvent/



Twitter: https://twitter.com/MakoInvent/



Kevin Mako Links:


Instagram: https://www.instagram.com/Entrepreneurs/



LinkedIn: https://www.linkedin.com/in/KevMako/



Quora: https://www.quora.com/profile/Kevin-Mako



Facebook: https://www.facebook.com/KevMakoPage/



Twitter: https://twitter.com/KevMako/



About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!