A lot of things are great in part because they're quick. Pizza delivery, for example, is straightforward—you call, they quickly prepare a pizza, and within half an hour it arrives. Brand transformations are not pizzas (stop the presses!).
In marketing, taking things slowly, researching, and planning can help you craft the perfect foundation for your efforts. Dawn Colossi, CMO at FocusVision, a customer insights company, discusses further, on this episode of RTU.