37 min

137 - The Problem with Attribution in B2B SaaS | Back to Basics with Sidney Waterfall B2B Revenue Vitals

    • Marketing

Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are common pitfalls associated with the over-reliance on attribution, it's not always so black and white. It's not that you shouldn't use it, just that you should understand when it should and should not be used. It's about balancing the things that you can and can't measure. Just because you can measure it doesn't mean it works and vice versa.



We'd love to hear what you think about the Back to Basics series. Submit any feedback to DGL@refinelabs.com.



Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

  • 224801

Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are common pitfalls associated with the over-reliance on attribution, it's not always so black and white. It's not that you shouldn't use it, just that you should understand when it should and should not be used. It's about balancing the things that you can and can't measure. Just because you can measure it doesn't mean it works and vice versa.



We'd love to hear what you think about the Back to Basics series. Submit any feedback to DGL@refinelabs.com.



Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

37 min

  • 224801