14. Being Brave and Putting Your Business in the Backseat Brave in Business with Bec McFarland

In this episode, Bec is sharing the details of her signature program, Business in the Backseat, which is all about helping you to implement systems, automation and outsourcing in your business. With these tools, Bec will help you to get the business "stuff" under control so that you can focus on the work that truly lights you up!

Find out more and sign up for Business in the Backseat, here.

Find brave business inspiration and continue the conversation with Bec here:


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14. Being Brave and Putting Your Business in the Backseat - Transcript

Hi, I'm back McFarland from popular business and popular career. In this podcast, I'll be speaking to entrepreneurs who have overcome adversity, made difficult decisions, challenged the status quo and achieved amazing things in their businesses. Welcome to brave in business. Hello. Hello back. McFarland here. Helping you do better and be better in your career or business. And today I am here to tell you all about business in the back seat and oh my gosh, I am so excited about this. I am so, so excited about this. So my team and I have been working on the launch for business in the back seat for quite a while now. There's been a lot of moving pieces, a lot of work that we've been putting in behind the scenes to upgrade the content and it's just so cool. I am like, really, really truly so proud of this piece of work. So business in the back seat is my signature programme. I launched it for the first time last year, and when I did that, it was like just a little small programme was like Four modules went for four weeks, so it was priced around 203 $100. It was just like a little tiny thing, kind of like a lot of the other tiny things that I've launched since I originally opened popular business. But I had so much fun with it, and I realised that there is actually so much more to it. And the clients that went through the programme had such amazing things to say about it. You know, such wonderful feedback, but also really great ideas about how I could ramp it up and make it even better. So my team and I basically took on that challenge. We went about it. It was a huge mission, and now we're at a point where business in the back seat is open for enrollment, and it just kind of feels a bit surreal. You know, we've been talking about it now for like quite a while, and today it's ready. It's here. It's open like people can join up. It's so great. It's so great. So today I just wanted to dive in and tell you a little bit about business in the back seat and what it actually is and how it came about and why you might even be interested. But before we get into the nitty gritty and talk about what's included in the programme and all of that kind of stuff, I just wanted to address this question. What on earth does it actually mean to put your business in the back seat? It's a pretty funny name for a programme, right? But there was a whole like story behind it, an idea behind it. I'm going to explain it to you. I think that once I do, you're going to love it. So business owners, just like you are telling me all the time that being in business is bloody overwhelming, like we're all wearing so many different hats. There are all these different things that we need to do. It's just like the to do list is never ending and like I hear it all the time and I can really relate. But what I can tell you is that when our business is overwhelming us, it is actually taking over. So who's in control, right? Is it you or is it your business now? Business in the back seat is all about taking back the steering wheel. When I think about this programme, when I think about like what its purpose is. I imagine myself basically turning around to my business and firmly telling it, Eggs, exactly who is boss and what happens when I do This is It's like No, honey, you can sit in the back. You can enjoy the ride, but I'm in charge of th