1 hr
#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category The Growth Leadership Show
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- Marketing
Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down and Play Bigger.
Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down and Play Bigger.
1 hr