48 min

14. Nailing Your Brand's Visual Style Online with Ben Rifken The Branding Lab

    • Entrepreneurship

You’ve established your brand foundations, and now what? How do you transfer all that into the online space?


In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to create imagery that seamlessly translates your brand vision, mission and values onto your website and social media.

We end the episode by addressing tips on how to put together the perfect brand photoshoot and how to manoeuvre prices when you are on a budget.

You’ve established your brand foundations, and now what? How do you transfer all that into the online space?


In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to create imagery that seamlessly translates your brand vision, mission and values onto your website and social media.

We end the episode by addressing tips on how to put together the perfect brand photoshoot and how to manoeuvre prices when you are on a budget.

48 min