10 min
14 - Pooja Midha (EVP, General Manager, Effectv) on the Attention Economy egta's Expert Series
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- Marketing
How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage.
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Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message
How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?
These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message
10 min