141: How COVID Changed Dental Marketing (For The Better‪)‬ The 8E8 Show

It’s 2021 and we live in a faceless society. As in, we literally can’t see each other’s faces. We’ve got eyes, ears, hair (if we’re lucky), and that’s about it. There’s no denying the effects of mask-wearing on our daily interactions with others. It used to be so simple to smile at another shopper in the grocery store, or casually say “hi” or “thank you” to a stranger. Recently, those small connection-building interactions have become awkward and difficult (if not impossible). And what do our masks primarily cover? That’s right: smiles! The very thing our profession works so hard to serve and protect is now nearly invisible to the physical world. So, how does an economy of smiles survive a faceless world? By making big changes to the ways we connect with others.
Read the Article:
https://s8e8.com/articles/how-covid-changed-dental-marketing-for-the-better
Studio 8E8 is Dentistry's Story-Driven Marketing Agency.
Learn more about our approach to marketing at s8e8.com.
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