26 min
Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes Ecommerce Coffee Break – Podcast for Shopify Stores and DTC Brands. Perfect for everyone who sells online.
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- Marketing
This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.
On the Show Today You’ll Learn:
How did Apple iOS 14.5 affect Facebook adsIs Facebook advertising still worth itHow to shift budgets in your ad campaignsWhat is an ads trading deskWhat is Optily's role in helping Shopify merchants with paid advertisingBrendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.
Links & Resources
Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/
Episode Sponsor
Today’s episode is made possible by our friends at BundleBuilder.
With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!
Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.
Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.
Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notificatiHow did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.
On the Show Today You’ll Learn:
How did Apple iOS 14.5 affect Facebook adsIs Facebook advertising still worth itHow to shift budgets in your ad campaignsWhat is an ads trading deskWhat is Optily's role in helping Shopify merchants with paid advertisingBrendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.
Links & Resources
Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/
Episode Sponsor
Today’s episode is made possible by our friends at BundleBuilder.
With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!
Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.
Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.
Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notificatiHow did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
26 min