Awkward Silences

User Interviews

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey

  1. #176 - Building a Research Program from the Ground Up ft. Microsoft Azure Data

    13 GIỜ TRƯỚC

    #176 - Building a Research Program from the Ground Up ft. Microsoft Azure Data

    Erin is joined by Samira Jain, Serena Hillman, and Jackie Ianni from Microsoft Azure Data to discuss how they built the Swift Research Lab over the past two years. The team shares their systematic five-step approach for creating research programs that result in stakeholder satisfaction while delivering insights every 1.5 weeks. The Azure Data team also break down their method for fostering relationships, building infrastructure and templates, measuring success, and continuously iterating. The discussion reveals how clear branding, stakeholder collaboration, and systematic infrastructure helped them action on high priority research requests while spotting cross cutting insights across Microsoft's product ecosystem. About Our GuestsDr. Serena Hillman is a Principal UX Research Manager in Azure Data at Microsoft. Her work focuses on Human-Data and Human-AI-Data Interaction, leading a team that explores how people engage with data and intelligent systems. She has studied user behavior across domains like video games, e-commerce, edTech, and enterprise cloud tools, and has published 40+ peer-reviewed papers presented at leading conferences and organizations including CHI, CSCW, Grace Hopper, Yahoo!, and Google. Samira Jain is a Senior UX Researcher on the Azure Data UX Team, where she has been for over five years. She leads SWIFT, a cross-team research program, which encompasses several key initiatives. With a foundation in product design, she brings dual fluency to her research practice—understanding why things matter from a user perspective and how they can be shaped from a design perspective. With extensive experience in both non-profit and enterprise research, Samira is dedicated to enhancing experiences for data professionals. Jackie Ianni is a UX Researcher on the Azure Data team at Microsoft, specializing in rapid evaluative and programmatic research. Before joining Microsoft, she worked as a researcher at both an agency and in-house, conducting global financial services research. Jackie is passionate about advancing UX research practice, exploring AI tools, and sparking conversations about the evolving role of research. Highlights 05:47 Five Step Program Development Method09:02 Building Stakeholder Relationships15:39 Continuously Improving Research Programs18:37 Cross Product Insights and Breaking Silos23:24 Collaborative Team Success Formula33:58 AI Tools in Heuristic ReviewsResources Building a UX Research Team from ScratchCreate Long Term Impact with Strong RelationshipsThe Ultimate Guide to UX Research Strategy

    37 phút
  2. #173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well

    12 THG 9

    #173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well

    Erin May sits down with Larry Becker and Gavin Lew of Bold Insight to explore how researchers can prototype AI experiences that don't exist yet. They're joined by Katie Johnson, Global Head of Research for Panasonic Well. All share their methods for testing everything from voice interfaces for blind users to family wellness bots using low fidelity simulation techniques. ⭐️ Larry, Katie, and Gavin are presenting their work at EPIC 2025 in Helsinki ⭐️ The conversation reveals how AI research requires new approaches beyond traditional usability testing. Katie explains her work simulating family interactions with AI assistants, where researchers act as human filters for LLM responses to study relationship building over time. The team demonstrates how even small changes in AI personality can be detected by users, highlighting the sensitivity of human-AI relationships. Gavin emphasizes the critical importance of getting AI right from the first interaction, unlike traditional MVP approaches. When AI fails to understand or respond appropriately, users often abandon it permanently, making prototype research essential for building trust before launch. The discussion provides practical frameworks for researchers working with emerging AI technologies and the evolving methods needed to understand human-AI interactions. Highlights [06:25] Prototyping AI experiences mindset[20:53] Human simulation in AI prototyping[31:15] Human vs bot detection challenges[38:52] Context interaction and trust framework[49:33] Team collaboration in groundbreaking research[51:27] Trust themes in AI developmentResources The State of User Research 2025AI For User Research 101 Course20+ AI Tools for User Researchers

    55 phút
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Giới Thiệu

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey

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