19 min
#144: What's Wrong Today with the Collective Referral Mindset Roadmap to Referrals
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- Marketing
Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for decades. You guessed it, the asking for referrals advice. But lately I'm seeing another type of mindset move into focus that is an off-shoot from the "asking" advice. Join me as I dig in. By the way - soapbox alert, consider yourself warned.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/144.
Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for decades. You guessed it, the asking for referrals advice. But lately I'm seeing another type of mindset move into focus that is an off-shoot from the "asking" advice. Join me as I dig in. By the way - soapbox alert, consider yourself warned.
Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/144.
19 min