146: Get Customized Cannabis Through Your DNA Profile - with Len May BiOptimizers - Awesome Health Podcast

Cannabis products are not “one size fits all.” 
If you are interested in using cannabis or hemp related products or started using them but are not satisfied with the results, you came to the right podcast episode. 
By now, you probably know that the hemp industry exploded across North America. Today, there is a good chance you live near a marijuana dispensary. You might already be using CBD products or THC products, or both. 
But the question is - are you getting the right cannabis in the proper form that works well with your DNA? 
As medical science learns more about cannabis and continues to make discoveries on the endocannabinoid system in the human body - the industry is adjusting, growing, and getting better at addressing specific needs. Consumers are starting to find cannabis product options that are more personalized and micro-focused on particular needs for individuals. 
How this works is all tied to your DNA. The Awesome Health Podcast has the perfect guest to break this topic down: Len May - gifted at explaining the complexities of cannabis in concise, understandable ways. 
Len is a pioneer of the medical cannabis industry, bringing more than 25 years of experience in the hemp industry. He is also an expert in genomics. 
As the CEO and Co-Founder of EndoCanna Health, Len is a mover and shaker in the industry. He has held past positions as President of the Cannabis Action Network and Board Member and Lifetime Member of the California Cannabis Association. May is the current chair of the CBDIA science board and is a stakeholder in some of the industry’s most iconic brands. 
In this episode, he shares his expertise on the Endocannabinoid System and how genetic expression plays a role in human experiences. As a Certified Medical Cannabis Specialist in Medicinal Genomics, May has an in-depth knowledge of genomics, cannabinoids and terpenes, and their interaction with the endocannabinoid system. As well, he holds a Masters of Medical Cannabis and a certificate in Endocannabinoid Formulation from the Institute for the Advancement of Integrative Medicine.
Len is also a published author (Making Cannabis Personal) and the host of the popular podcast “Everything is Personal.” 
 
In this podcast, we cover: 
Len’s impressively compressed story of his rise to the top of the cannabis industry Len May’s past run-ins with law enforcement as the industry changed A simple explanation of the endocannabinoid system in your body How to determine which cannabinoids are the right fit for your system The differences between CBD and THC How cannabinoids help the top bodybuilders in recovery How you can use your DNA profile (like 23&Me) to fit you with the perfect cannabis formula How other medications can affect your cannabis experience What are terpenes?  Why THC makes Wade ravenous  How the hemp industry “clones” plants for better quality What the future of the cannabis industry could look like  
How Len discovered cannabis helps his ADD (Attention Deficit Disorder)
When Len looks back on his childhood, he describes himself as a kid who would quickly drift off into daydreams while in class, occurring often enough that Len took many different types of prescription medications. 
Len wasn’t happy with any of them - they either didn’t work or if they did help, the side effects made him feel like crap. 
Until one day - Len was hanging out with some older kids, and one said, “Do you want to smoke a cigarette?” Len was excited as he felt like one of the cool kids. He took a drag from the cigarette, coughed, and he instantly knew that this was not the taste of a regular cigarette. He found out it was a rolled joint full of marijuana. 
What changed Len’s life was when he went back to class after smoking the marijuana, he noticed how he was able to focus much better on the schoolwork in front of him. 
That is how cannabis became Len May’s passion and go-to medicine. He