22 min
Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy | #146 Andy Janaitis Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
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- Marketing
This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.
On the Show Today You’ll Learn:
The influence of Google Ads on small-to-medium businessesSteps to easily enter the world of paid advertisingThe various options offered by Google to target the right audienceThe timeline for algorithm optimization and results-based testingThe relative strength of Google in comparison to other advertising platformsAndy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.
Links & Resources
Website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ
Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo
Episode Sponsor
Today’s episode is made possible by our friends at AccessiCart.
AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.
Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.
AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.
Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss a
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.
On the Show Today You’ll Learn:
The influence of Google Ads on small-to-medium businessesSteps to easily enter the world of paid advertisingThe various options offered by Google to target the right audienceThe timeline for algorithm optimization and results-based testingThe relative strength of Google in comparison to other advertising platformsAndy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.
Links & Resources
Website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ
Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo
Episode Sponsor
Today’s episode is made possible by our friends at AccessiCart.
AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.
Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.
AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.
Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss a
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
22 min