16 min

#147: Tech brands and the election, COVID’s impact on business purpose, woke-washed marketing, influencer activism, and the trouble with facts The World’s Best Newsletter Podcast with Katie Martell

    • Marketing

In edition #147 of The World’s Best Newsletter podcast... 


How COVID has changed the purpose of a business

Influencer activists are a strategic asset for brands

Navigating woke-washed marketing (keynote replay + takeaways)

New interview with Jean Kilbourne on “fauxvertising” + democracy

Human irrationality, or why facts don’t change our minds

Expensify’s “Vote Biden” email to customers

Quote of the Week: Not a savior, a mirror.

Click here to get this newsletter in your inbox: https://katiemartell.substack.com/

In edition #147 of The World’s Best Newsletter podcast... 


How COVID has changed the purpose of a business

Influencer activists are a strategic asset for brands

Navigating woke-washed marketing (keynote replay + takeaways)

New interview with Jean Kilbourne on “fauxvertising” + democracy

Human irrationality, or why facts don’t change our minds

Expensify’s “Vote Biden” email to customers

Quote of the Week: Not a savior, a mirror.

Click here to get this newsletter in your inbox: https://katiemartell.substack.com/

16 min