55 min
148: Molly Rose | Creating a Winning Content Campaign for Every Project Design Biz Survival Guide
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- Entrepreneurship
Today, we welcome Molly Rose - a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project.
Heads up - have your iPhone ready for a camera settings tutorial that will change the game for you!
Show Highlights: Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast
Molly’s 10-step strategy for creating project campaigns
Tips for using a phone camera effectively for interior photography
How to document and share content from the inquiry phase of a new project
Linking content together from different project phases
Organizing and utilizing content across various social media platforms
Documenting client reactions and the design reveal
The role of media in validating designers and their work
How to use AI to promote your design style
How to use your phone for interior photography:
Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.
Notable Quotes:
“Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” - Molly Rose
“Use AI to show stuff that you would do. Generate images to show stuff that you would do.” - Molly Rose
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Feature Guest Website - http://mollyrosephoto.co/
Design Stories Workbook - http://mollyrosephoto.co/stories
Instagram - https://www.instagram.com/mollyrose.photo/
Sponsor Links:
https://danielhouse.club/
https://designmanager.com
Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
Today, we welcome Molly Rose - a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project.
Heads up - have your iPhone ready for a camera settings tutorial that will change the game for you!
Show Highlights: Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast
Molly’s 10-step strategy for creating project campaigns
Tips for using a phone camera effectively for interior photography
How to document and share content from the inquiry phase of a new project
Linking content together from different project phases
Organizing and utilizing content across various social media platforms
Documenting client reactions and the design reveal
The role of media in validating designers and their work
How to use AI to promote your design style
How to use your phone for interior photography:
Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.
Notable Quotes:
“Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” - Molly Rose
“Use AI to show stuff that you would do. Generate images to show stuff that you would do.” - Molly Rose
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Feature Guest Website - http://mollyrosephoto.co/
Design Stories Workbook - http://mollyrosephoto.co/stories
Instagram - https://www.instagram.com/mollyrose.photo/
Sponsor Links:
https://danielhouse.club/
https://designmanager.com
Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
55 min