#15 Jörg Heinemann, Otto: Innovating For Today’s Consumer Conversation 🇺🇸

On this episode of Conversation: CX, Jörg Heinemann, Principal Innovation & Digitalization at Otto, shares his insight into innovating the digital customer experience and delivering smarter experiences across the customer journey: 

How using the full potential of omnichannel journeys is the future for CX and can optimize the customer experience 
How Live shopping is unavoidable if you want to excel in eCommerce since Jörg considerate it as “the bridge” for eCommerce and retail
The key role of messaging when it comes to conversational commerce


About Otto : 

      Founded in 1949  and based in Germany, Otto is one of EU most successful ecommerce companies, and operates in more than twenty countries. Otto is primarily a retail e-commerce company, and as a shareholder, it also operates in e-commerce services.

 

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