Ryan Bonnici is the CMO at G2. This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here.
Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici.