9 min

#15 - The importance of treating consumers as individuals The State of CRM (in English)

    • Marketing

1st-party data helps marketers understand more about their customers. 

But, many CRM tactics still group customers together in ways that don't address each customer uniquely. 

Tune in as we discuss how marketers can take into account what each individual customer wants.

1st-party data helps marketers understand more about their customers. 

But, many CRM tactics still group customers together in ways that don't address each customer uniquely. 

Tune in as we discuss how marketers can take into account what each individual customer wants.

9 min