154. Simplifying Your Business Model + Sustainable, Long-Term Growth

Running a business that’s sustainable and profitable requires a leveraged but simple business model. When a business’s focus is splintered across multiple different offers and different platforms, it can quickly become the bottleneck to growth, compromise profits and lead to burn out.

In this episode, we welcome Sam Vander Wielen back to the show to share her take on simplifying your business and how you can do that in a way to scale your profits without spreading yourself thin.

 

We talk about:

• The changes she’s noticed in the online space over the past two years; what to adopt and what to ignore to set your business up for long-term success.
• What her content strategy looks like, what she’s doubling down on and what she’s intentionally dropping in order to leverage what’s currently working.
• What she said ‘yes’ to in the beginning compared to what she’s saying ‘yes’ to now as a multiple seven figure business owner
• How to create a hot audience of people who want to hear from you and buy and how she approaches her marketing to drive sales in a leveraged way.
• The benefits of hiring full time team members versus contractors and what that process looks like.
• What she’s put in place operationally to allow the business to thrive and sustain consistent multiple seven figure years without needing her.
  
   

Listen to Sam’s past appearances on the show here and here. 

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