1 hr 35 min
155. Baking it Down - Upsetspectations Baking it Down with Sugar Cookie Marketing 🍪
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- Marketing
😡 Upsetspectations - How setting expectations up front can keep us outta hot water.Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations because likely your clients don't really have a clue what goes into baking. But when you're the pilot 💺 and don't tell the cabin to buckle up, you set yourself u...
😡 Upsetspectations - How setting expectations up front can keep us outta hot water.Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations because likely your clients don't really have a clue what goes into baking. But when you're the pilot 💺 and don't tell the cabin to buckle up, you set yourself u...
1 hr 35 min