Keyword Research for Your Business Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more...
Resources mentioned in this episode:
Moz - SEO Software for Smarter Marketing
SpyFu - Competitor Keyword Research Tools for AdWords PPC & SEO
Keyword Overview tool from Semrush | SEMrush
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