39 min

159 | Build a Business That Makes Money When You’re on Vacation with Jacqueline Green The Business of You with Rachel Gogos

    • Entrepreneurship

When Jacqueline Green went back to college in her 40s, she had no idea it would kick off an entirely new business. After a 15-year career in corporate marketing, she decided to follow her creative passion and go back to school for interior design.
Today Jacqueline is the Founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools needed to build profitable businesses. Through comprehensive education, coaching, marketing services, and community offerings, Jacqueline and her team empower entrepreneurs to reach their full potential.
Hiring a Team
One of the first lessons Jacqueline learned as an interior designer was that she couldn’t take on 40 hours a week of client work and run a business. All of the administrative work, marketing, and bookkeeping also had to be done–but, Jacqueline realized, it didn’t necessarily have to be done by her. 
Outsourcing is a key part of growing your business. If you’re not sure what role to hire for first, ask yourself which tasks in the business are draining your energy. Those should be the first positions you hire for. 
Solopreneurs are often afraid to hire their first employee, but successful business owners know the reward is worth the risk. Hiring support has helped Jacqueline grow her company, provide a better customer experience, and reach more people than she ever could have on her own.
Build a Business, Not a Job
So many entrepreneurs build businesses that are more like jobs, where if you don’t work, you don’t get paid. That ultimately leads to burnout. Jacqueline helps her students build profitable businesses that make money even when they’re out of the office by focusing on three key areas: mindset, systems, and habits.
Mindset is the foundation. How you view your business and yourself as the CEO directly affects your company’s growth. The next step is systems, building efficient processes, and hiring a team to support you. Lastly, you need strong habits to support those systems long-term. When those three pieces are in place, you can build a business that makes money even when you’re not working.
Enjoy this episode with CEO and Founder Jacqueline Green…
Quotes
“In interior design, there’s a lot of solopreneurs. And in school, we teach you how to design, we don’t necessarily teach you how to run a business.”
“The truth of the matter is: if you’re not making money, then yes, you have a hobby.”
“How do you move from creating a job for yourself to building a profitable business that can still operate when you go on vacation, that can still operate when something happens in your family and you need to be with your kids, or whatever that looks like.”
“As women, we take on so much and think ‘I can do it all,’ but should you be doing it all?”
“When you build a business, your business should be able to make money even when you’re not working.”
“I really encourage people to get out there and share their messages because someone needs to hear what you have to offer.”
Links mentioned in this episode:
Behind the Design: http://www.behindthedesignco.com 
Connect with Jacqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/ 

When Jacqueline Green went back to college in her 40s, she had no idea it would kick off an entirely new business. After a 15-year career in corporate marketing, she decided to follow her creative passion and go back to school for interior design.
Today Jacqueline is the Founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools needed to build profitable businesses. Through comprehensive education, coaching, marketing services, and community offerings, Jacqueline and her team empower entrepreneurs to reach their full potential.
Hiring a Team
One of the first lessons Jacqueline learned as an interior designer was that she couldn’t take on 40 hours a week of client work and run a business. All of the administrative work, marketing, and bookkeeping also had to be done–but, Jacqueline realized, it didn’t necessarily have to be done by her. 
Outsourcing is a key part of growing your business. If you’re not sure what role to hire for first, ask yourself which tasks in the business are draining your energy. Those should be the first positions you hire for. 
Solopreneurs are often afraid to hire their first employee, but successful business owners know the reward is worth the risk. Hiring support has helped Jacqueline grow her company, provide a better customer experience, and reach more people than she ever could have on her own.
Build a Business, Not a Job
So many entrepreneurs build businesses that are more like jobs, where if you don’t work, you don’t get paid. That ultimately leads to burnout. Jacqueline helps her students build profitable businesses that make money even when they’re out of the office by focusing on three key areas: mindset, systems, and habits.
Mindset is the foundation. How you view your business and yourself as the CEO directly affects your company’s growth. The next step is systems, building efficient processes, and hiring a team to support you. Lastly, you need strong habits to support those systems long-term. When those three pieces are in place, you can build a business that makes money even when you’re not working.
Enjoy this episode with CEO and Founder Jacqueline Green…
Quotes
“In interior design, there’s a lot of solopreneurs. And in school, we teach you how to design, we don’t necessarily teach you how to run a business.”
“The truth of the matter is: if you’re not making money, then yes, you have a hobby.”
“How do you move from creating a job for yourself to building a profitable business that can still operate when you go on vacation, that can still operate when something happens in your family and you need to be with your kids, or whatever that looks like.”
“As women, we take on so much and think ‘I can do it all,’ but should you be doing it all?”
“When you build a business, your business should be able to make money even when you’re not working.”
“I really encourage people to get out there and share their messages because someone needs to hear what you have to offer.”
Links mentioned in this episode:
Behind the Design: http://www.behindthedesignco.com 
Connect with Jacqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/ 

39 min